http://www.digitalcameraworld.com/2015/05/09/7-best-colour-controls-in-photoshop-and-how-to-use-them/
http://www.digitalcameraworld.com/2012/04/06/6-photo-editing-steps-every-photographer-should-know/
Friday 24 July 2015
Saturday 20 June 2015
Friday 22 May 2015
Here’s a Trick for Adjusting Past +/- 100 in Lightroom and Adobe Camera Raw
Source:
http://petapixel.com/2015/05/18/heres-a-trick-for-adjusting-past-100-in-lightroom-and-adobe-camera-raw/
In this post, I’ll share a trick I use to get some adjustments “beyond” +100 or -100 in Lightroom and Adobe Camera Raw.
In the screenshot above, I like how most of the image looks — the bird and the branches are well exposed, at least. But the blue sky got blown out to almost pure white. I already moved the Highlights slider down to -100 and it’s still pretty white. I want to go past -100.
So grab the graduated filter tool — the G key or the button that looks like a vertical gradient in the row of buttons along the top. The sliders on the right change to the various things your filter can affect: highlights, shadows, sharpness, etc.
Right click on the minus icon to the left of the highlights slider. By right clicking, I not only move the highlights slider down, I also reset all other sliders to their default position. I then drag highlights all the way to -100.
Now I apply the filter by clicking very close to the bottom right corner, and then dragging the gradient diagonally off the bottom right corner of the image. There’s nothing special about the bottom right, the idea is just to start near an edge/corner, and finish just outside of that same edge/corner. That way the gradient crosses the entire image, and is at full intensity all the way through. The pink here is just a preview mask to show what part of the image is being covered… as you can see, it’s affecting everything evenly.
So now you should see the highlights drop a bit more than before. The -100 from the graduated filter, stacks with the existing -100 setting, to effectively give you -200 highlights. If that’s still not enough, you can just right click on the gradient’s starting point, and choose “duplicate”. Then you’ll pull down highlights even further. I repeated 2 or 3 times until I felt like highlights had been darkened enough.
The sky is a realistic blue again!
You can do this same trick to stack up almost anything past 100… clarity, sharpness, shadows, noise reduction, etc. Enjoy!
http://petapixel.com/2015/05/18/heres-a-trick-for-adjusting-past-100-in-lightroom-and-adobe-camera-raw/
Here’s a Trick for Adjusting Past +/- 100 in Lightroom and Adobe Camera Raw
In this post, I’ll share a trick I use to get some adjustments “beyond” +100 or -100 in Lightroom and Adobe Camera Raw.
In the screenshot above, I like how most of the image looks — the bird and the branches are well exposed, at least. But the blue sky got blown out to almost pure white. I already moved the Highlights slider down to -100 and it’s still pretty white. I want to go past -100.
So grab the graduated filter tool — the G key or the button that looks like a vertical gradient in the row of buttons along the top. The sliders on the right change to the various things your filter can affect: highlights, shadows, sharpness, etc.
Right click on the minus icon to the left of the highlights slider. By right clicking, I not only move the highlights slider down, I also reset all other sliders to their default position. I then drag highlights all the way to -100.
Now I apply the filter by clicking very close to the bottom right corner, and then dragging the gradient diagonally off the bottom right corner of the image. There’s nothing special about the bottom right, the idea is just to start near an edge/corner, and finish just outside of that same edge/corner. That way the gradient crosses the entire image, and is at full intensity all the way through. The pink here is just a preview mask to show what part of the image is being covered… as you can see, it’s affecting everything evenly.
So now you should see the highlights drop a bit more than before. The -100 from the graduated filter, stacks with the existing -100 setting, to effectively give you -200 highlights. If that’s still not enough, you can just right click on the gradient’s starting point, and choose “duplicate”. Then you’ll pull down highlights even further. I repeated 2 or 3 times until I felt like highlights had been darkened enough.
The sky is a realistic blue again!
You can do this same trick to stack up almost anything past 100… clarity, sharpness, shadows, noise reduction, etc. Enjoy!
Tuesday 19 May 2015
What is Reciprocal Rule in Photography?
Source:https://photographylife.com/what-is-reciprocal-rule-in-photography
What is Reciprocal Rule in Photography?
One of the biggest challenges that many photographers face is yielding sharp photos
when hand-holding a camera. Many end up with blurry images without
understanding the source of the problem, which is usually camera shake.
Unfortunately, camera shake can come from a variety of different sources
– from basic improper hand-holding techniques to mirror and
shutter-induced vibrations that can be truly challenging and sometimes
even impossible to deal with. While I will go over the latter topics in a
separate article, I would like to talk about the most common cause of
camera shake: lower-than-acceptable shutter speed when hand-holding the
camera. I will introduce and explain the reciprocal rule, which can help
in greatly increasing the chances of getting sharp photos when you do
not have a tripod around.
Say you are shooting with a zoom lens like the Nikkor 80-400mm f/4.5-5.6G VR (see our in-depth review) on a full-frame camera like the Nikon D750 (in-depth review). All the rule is stating, is that if you are shooting at 80mm, your shutter speed should be set to at least 1/80th of a second, whereas if you zoom in to say 400mm, your shutter speed should be at least 1/400th of a second. Using such fast shutter speeds should prevent blur by camera shake. Why? Because there is a direct correlation between focal length and camera shake – the longer the focal length, the more potential there is for camera shake. If you have a long telephoto zoom lens like the above-mentioned 80-400mm lens, you have probably already noticed how much more shaky and jumpy your viewfinder looks when you are zoomed in to the longest focal length, compared to the shortest one – that’s because camera movement is magnified at longer focal lengths:
In the above example with the Nikkor 80-400mm f/4.5-5.6G VR, since the lens comes with image stabilization and Nikon claims up to 4 stops of compensation, you could theoretically reduce the recommended shutter speed by reciprocal rule by up to 16 times! So when shooting at 400mm, if your hand-holding technique was perfect and you turned image stabilization on, you could go from 1/400th of a second (reciprocal rule based on a full-frame camera) to 1/25th of second and still be able to capture a sharp image of your subject (provided that your subject does not move at such long shutter speeds and cause motion blur). In such cases, reciprocal rule simply does not apply…
One can even customize this behavior further, by decreasing or increasing the minimum shutter speed relative to the reciprocal rule. For example, on my Nikon D750 I can set minimum shutter speed to “Auto”, then set the bar once towards “Faster”, which will double the shutter speed based on the reciprocal rule. So if I am shooting at say 100mm focal length, the camera will automatically increase ISO only when my shutter speed drops below 1/200th of a second. And if I use a stabilized lens and want my camera to have a longer minimum shutter speed, I can move the same bar towards “Slower”, reducing the minimum shutter speed guided by the reciprocal rule.
Captured hand-held following reciprocal rule
Sony A7R + FE 35mm f/2.8 ZA @ 35mm, ISO 100, 1/40, f/11
Sony A7R + FE 35mm f/2.8 ZA @ 35mm, ISO 100, 1/40, f/11
What is Reciprocal Rule?
Due to the fact that we as humans cannot be completely still, particularly when hand-holding an object like a camera, the movements caused by our bodies can cause camera shake and introduce blur to images. The basic premise of the reciprocal rule is that the shutter speed of your camera should be at least the reciprocal of the effective focal length of the lens. If you are confused by what this means, don’t worry – it is really easy to understand once you see it in an example.Say you are shooting with a zoom lens like the Nikkor 80-400mm f/4.5-5.6G VR (see our in-depth review) on a full-frame camera like the Nikon D750 (in-depth review). All the rule is stating, is that if you are shooting at 80mm, your shutter speed should be set to at least 1/80th of a second, whereas if you zoom in to say 400mm, your shutter speed should be at least 1/400th of a second. Using such fast shutter speeds should prevent blur by camera shake. Why? Because there is a direct correlation between focal length and camera shake – the longer the focal length, the more potential there is for camera shake. If you have a long telephoto zoom lens like the above-mentioned 80-400mm lens, you have probably already noticed how much more shaky and jumpy your viewfinder looks when you are zoomed in to the longest focal length, compared to the shortest one – that’s because camera movement is magnified at longer focal lengths:
You
can see how the potential for camera shake is increased with the
increase in focal length. The red-dotted lines that represent the
potential limit of how much the camera can shake when hand-held have a
much shorter span at 80mm than at 400mm. That’s because camera shake is
magnified with increase in focal length.
Camera Shake Blur is NOT Motion Blur
It is important to point out that blur caused by camera shake is very different than motion blur (where subject is faster than set shutter speed) – it usually has the whole image blurred, whereas motion blur might only have the subject, or a portion of the subject appear blurred, while the rest of the image appears sharp. It is also important to point out that the reciprocal rule only applies when hand-holding a camera – mounting your camera on a stable object like a tripod will not require such fast shutter speeds.Effective Focal Length
Please note that I used the word “effective focal length” in the definition and gave you an example with a full-frame camera. If you have a camera with a smaller sensor than 35mm / full-fame, (and most entry-level DSLRs and mirrorless cameras have smaller sensors), you first have to compute the effective focal length, also known as “equivalent field of view”, by multiplying the focal length by the crop factor. So if you use the same 80-400mm lens on a Nikon DX camera with a 1.5x crop factor and you are shooting at 400mm, your minimum shutter speed should be at least 1/600th of a second (400 x 1.5 = 600).Notes and Exceptions
Although it is commonly referred to as “reciprocal rule”, it is not a rule per se – just a guidance for minimum shutter speed to avoid blur caused by camera shake. In reality, how shutter speed affects camera shake depends on a number of different variables, including:- The efficiency of your hand-holding technique: if you have a poor hand-holding technique, the reciprocal rule might not work for you and you might need to use faster shutter speeds. Gear and lenses vary in size, weight and bulk, so you might need to utilize specialized hand-holding techniques depending on what you are shooting. For example, check out this great article by Tom Stirr on hand-holding techniques for telephoto lenses.
- Camera resolution: whether we like it or not, digital cameras are increasing in resolution and as we have seen in the case of high-resolution cameras like Nikon D810, having more pixels crammed into the same physical space can have a drastic effect on how sharp images turn out at 100% zoom. Higher resolution cameras will show more intolerance to camera shake than their lower resolution counterparts. So if you are dealing with a high resolution camera, you might need to increase your shutter speed to a higher value than what the reciprocal rule suggests.
- Lens quality / sharpness: you might have a high resolution camera, but if it is not matched by a high-performing lens with great sharpness, you will not be able to yield sharp images, no matter how fast your shutter speed is.
- Subject size and distance: photographing a tiny bird from a long distance and wanting to have every feather detail preserved usually requires faster shutter speed than recommended by the reciprocal rule, especially if the subject needs to be tack sharp at 100% zoom (pixel-level).
- Image stabilization: is a major factor and should be explained separately – see below.
Image Stabilization
Reciprocal rule falls apart if your lens or your camera come with image stabilization (also known as “vibration reduction” or “vibration compensation”), because it effectively reduces camera shake by moving internal components of a lens or the sensor of the camera. Since the implementation and the effectiveness of image stabilization depend on a number of factors including manufacturer technology, lens vs in-camera image stabilization, effective use of stabilization technology and other factors, its impact varies greatly from camera to camera and lens to lens. For example, Nikon and Canon both use lens stabilization and usually claim between 2-4 times of compensation potential on lenses, whereas Olympus claims up to 5 times of compensation on its OM-D E-M1 mirrorless camera with 5-axis in-body image stabilization system. That’s a pretty big potential for reducing shutter speed to numbers way below what the reciprocal rule would recommend.In the above example with the Nikkor 80-400mm f/4.5-5.6G VR, since the lens comes with image stabilization and Nikon claims up to 4 stops of compensation, you could theoretically reduce the recommended shutter speed by reciprocal rule by up to 16 times! So when shooting at 400mm, if your hand-holding technique was perfect and you turned image stabilization on, you could go from 1/400th of a second (reciprocal rule based on a full-frame camera) to 1/25th of second and still be able to capture a sharp image of your subject (provided that your subject does not move at such long shutter speeds and cause motion blur). In such cases, reciprocal rule simply does not apply…
Applying Reciprocal Rule: Auto ISO
Many of the modern digital cameras come with a really neat feature called “Auto ISO”, which allows one to let the camera control camera ISO depending on light conditions. Some Auto ISO implementations are rather simplistic, letting the end-user specify only minimum and maximum ISO and giving little to no control on minimum shutter speed. Others will have more advanced Auto ISO features, allowing to specify not only ISO ceilings, but also what the minimum shutter speed should be before ISO is changed. Nikon and Canon, for example, have one of the best Auto ISO capabilities in their modern DSLRs – in addition to the above, minimum shutter speed can be set to “Auto”, which will automatically set the shutter speed based on the reciprocal rule:One can even customize this behavior further, by decreasing or increasing the minimum shutter speed relative to the reciprocal rule. For example, on my Nikon D750 I can set minimum shutter speed to “Auto”, then set the bar once towards “Faster”, which will double the shutter speed based on the reciprocal rule. So if I am shooting at say 100mm focal length, the camera will automatically increase ISO only when my shutter speed drops below 1/200th of a second. And if I use a stabilized lens and want my camera to have a longer minimum shutter speed, I can move the same bar towards “Slower”, reducing the minimum shutter speed guided by the reciprocal rule.
You Ain’t No Photographer If You Don’t Know How To Do This
Source:
http://www.wix.com/blog/2015/05/you-aint-no-photographer-if-you-dont-know-how-to-do-this/?utm_source=Wix+Blog&utm_campaign=eb7ca0f19a-UA-2117194-5&utm_medium=email&utm_term=0_324de5e2c6-eb7ca0f19a-137923649
Who
doesn’t have a camera nowadays? All smartphones nowadays boast decent to
awesome cameras, which turns most mobile phone owners into passionate
amateur photographers.
However, if you want to be able to rise to the top of amateur photographers, instinct alone won’t cut it. Photography is a challenging craft that cannot exist outside the laws of physics and requires extensive knowledge of lighting, exposure, color and camera function. You don’t have to be the next Annie Leibovitz, but if you have aspirations of becoming a better photographer, make sure you master every item on the following list.
http://www.wix.com/blog/2015/05/you-aint-no-photographer-if-you-dont-know-how-to-do-this/?utm_source=Wix+Blog&utm_campaign=eb7ca0f19a-UA-2117194-5&utm_medium=email&utm_term=0_324de5e2c6-eb7ca0f19a-137923649
You Ain’t No Photographer If You Don’t Know How To Do This
However, if you want to be able to rise to the top of amateur photographers, instinct alone won’t cut it. Photography is a challenging craft that cannot exist outside the laws of physics and requires extensive knowledge of lighting, exposure, color and camera function. You don’t have to be the next Annie Leibovitz, but if you have aspirations of becoming a better photographer, make sure you master every item on the following list.
Learn Lenses:
Lenses are so much more than a tool for increasing the zoom-in option. Using different lenses results in radically different photographs! Understanding the basic technology behind lenses is important for predicting the type of image that a lens can produce for you. The focal length, the aperture and the field of view – all of these are terms you should get comfortable with if you want your camera lens to give you maximum performance.Figure Out Exposure:
Key issue! Exposure basically means how much light is collected in your camera in the instant of taking a photo. The amount of light can have a huge impact on the photo’s appearance – too much light gives you a burnt out photo; too little means darkness. The good news is that you have full control over the matter. Through a combination of aperture settings, ISO speed and shutter speed (yes, these are words that you must know) you can determine how much exposure your shot gets.Lights Lights Lights!
Photography lighting is quite complex. There are many different factors to take into account in finding the best type and quality of lighting: Hard or soft, natural or unnatural, the spectrum of colors, the direction of the light and more. If you want to take photos like a pro, you need to be able to predict how light will impact your shots. If you understand light, you’ll be able to make it work for you and produce greater images.The Science of Reflectors:
Wanna show light who’s boss? This is where reflectors come in. Using reflectors on light sources helps you determine the direction and strength with which light enters your frame. The size, location, color and shape of the reflector all influence the quality of light you end up with. One great method for mastering the physics of reflectors is to experiment with making them yourself. Not only will it make you a better photographer, it will also save you quite a bit of money.Camera Positioning:
Perspective is an immensely important element in composition. You need to be able to make conscious decisions on how you position your camera in relation to the photo subject and to know the strengths and weaknesses of different angles. On the technical level, remember that you can use accessories to get accurate positioning, but also be sure to be creative and use your immediate environment to get just the right angle.White Balance:
Ever noticed how the colors in the photos you take don’t really resemble the way they appear in real life? That’s because you’re neglecting white balance! This key aspect of photography makes sure that the color temperature of your photo is well balanced so that the colors appear as accurate as possible. Most digital cameras have automatic white balance settings that will do the work most of the time, but as an aspiring photographer you should try to learn how to manually adjust white balance for different types of photos.Focus Control:
Controlling the level of focus is a technique that separate real photographers from amateurs. What most beginners don’t realize is that you don’t need an expensive and sophisticated lens in order to stay in focus. What you do need is to know your lens and its abilities well, and to calculate your moves based on the focal length (the distance between the subject of the photo and your camera lens). Knowledge is power!The Rule of Thirds:
This one requires a bit of basic mathematics. If the shot you’re taking is split into vertical and horizontal thirds, the meeting points between the the dividing lines are the most important spots in the frame, and therefore your subject would ideally be located close to one of the four meeting points.Framing It Right:
Framing is meant to highlight the subject of the photo by placing it within a visual framework – a shop window, a group of people, a corner of the room, and any other type of visual boundary that creates context. Different framings can emphasize different aspects of your subject, so you should consider framing as a key method in determining the overall composition.Basic Post Editing:
Even if you ideologically oppose digital editing, as a photographer you will at some point be required to do slight adjustments and enhancements. It won’t compromise the quality of your work. On the contrary, it will help you improve your technique and train your eye. The most basic editing actions you should experiment with are color enhancements, exposure adjustment, sharpening and cropping for composition improvement.Thursday 7 May 2015
An Interview with Henri Cartier-Bresson from 1958
Source :http://petapixel.com/2015/05/03/an-interview-with-henri-cartier-bresson-from-1958
/http://petapixel.com/2015/05/03/an-interview-with-henri-cartier-bresson-from-1958/
A couple of months ago, we shared an interview with the photographer known as Weegee
that was released in the 1958 vinyl record titled “Famous Photographers
Tell How.” On that same record is an interview with Henri
Cartier-Bresson in which the legendary photojournalist shares his
thoughts on what photography is, the way he approaches it, and various
opinions on theory and technique.
Below is a text version of the whole interview, meticulously transcribed by photographer Erica McDonald:
Henri Cartier-Bresson: To me, photography is a simultaneous recognition in a fraction of a second of a significance of an event as well as of a precise organization of form which gives that event its proper expression. I believe that, for reactive living, the discovery of oneself is made concurrently with the discovery of the world around us, which can mold us, but which can also be affected by us. A balance must be established between these two worlds: the one inside us, and the one outside us. As the result of a constant reciprocal process, both these worlds come to form a single one. And it is this world that we must communicate.
But this takes care only of a content of a picture. For me, content cannot be separated from form. By form, I mean a rigorous geometrical organization of interplay of surfaces, lines and values. It is in this organization alone, that our conceptions and emotions become concrete and communicable. In photography, visual organization can stem only from a developed instinct.
First I would like to say that it is only a rule I established in myself, a certain discipline, but it is not a school, it’s not a…it’s very personal. And I think that we cannot separate what we have to say from the way we have to say it, how to speak.
Photography is in a way a mental process. We have to know what to, be clear, on what we want to say. Our conceptions, our, what we think of a certain situation, a certain problem. Photography is a way of writing it, of drawing, making sketches of it. And in the form, things are offered to us in daily life. We have to be alert and know when to pick the moment which is significant. Then, it’s just intuition. It’s instinct. We don’t know why, we press at a certain moment. It comes, it is there, it’s given. Take it. Everything is there, it is a question of chance, but you have to pick and force chance to come to you. There’s a certain will.
The creative part of photography is very short. A painter can elaborate, a writer can, but as it’s given, we have to pick that moment, the decisive moment, it is there. Ah! I’ve seen this. I’ve been there. I’ve seen that.
When I started photography in 1930 there were hardly any picture magazines, there was no market. And I was taking pictures of things that struck me, interested me. I was keeping a kind of diary. And I still do keep a photography diary. And later, there were magazines, and working for magazines, you have to work for yourself, always for yourself, you express yourself. With magazines, they put you into contact with events important in the world, and you have a possibility of speaking to a very large audience.
Interviewer: Does that in any way affect your attitude toward a story when you’re working for a large audience? Or do you still follow your own precepts, it’s still the same intuition in a way?
It is the same intuition. You have to know in which framework you have to tell your story for the magazine, but you must not work for the magazine. You work for yourself, and the story.
Of course you are communicating. For example, you’ve made various photographic essays on different countries. When you come into a country do you live there for some time? Do you try to feel the…
You can’t rush in and out. It takes time to understand, to have a feeling of a place. You have a general idea of a country, but when you get there, you realize that your preconceived idea was right or wrong, but you mustn’t push the preconceived idea you had. No, reality speaks, and your impressions. And it’s very important, the first impression has to be very fresh – just like when you see the face of somebody for the first time, you have a feeling. Maybe after, you say, oh, I was wrong. Because I didn’t take notice of certain things, a certain smile, something, and a country is the same thing.
I wonder if you could possibly give an example. For example, your work on India. Which we in the West have some sort of exotic preconceptions about. Was that changed quite a bit when you first got there, and did that affect your work and your approach to the people?
It’s a thing that comes through your system little by little, it’s not sudden. It can be sudden… you have to live there, you have to know people, you have to establish relations, you have to be on the same level with people. You can’t come as a judge and uh, you have to get close to people, you have to be warm. You have to like people. You mustn’t be cruel, you mustn’t be hard, you mustn’t be tough, because it bounces back on yourself. You can express all that you feel, you can be shocked, you can be humorous, you can be less tender, all the sentiments you can express.
And that’s all there in your attitude, it shows up in what you pick, I suppose. Well, in your approach, do you take many pictures, for example, of one incident or subject, or do you wait perhaps for that…
It depends, there’s no rule, there’s no…it depends, it depends. You have to be subtle and supple at the same time. Fit, exactly.
You’ve been known for never cropping your photos. Do you want to say anything about that?
About cropping? Uh, I said in that forward, we have to have a feeling for the geometry of the relation of shapes, like in any plastic medium. And I think that you place yourself in time, we’re dealing with time, and with space. Just like you pick a right moment in an expression, you pick your right spot, also. I will get closer, or further, there’s an emphasis on the subject, and if the relations, the interplay of lines is correct, well, it is there. If it’s not correct it’s not by cropping in the darkroom and making all sorts of tricks that you improve it. If a picture is mediocre, well it remains mediocre. The thing is done, once for all.
Well I guess that goes back to your intuition. It has to be there, completely.
Yes. And for technique, technique is not a thing in the abstract. You can’t evade it. The technique has to be something to express what you want to say. You have to master your own technique, to know your tools to say what you have to say. Technique doesn’t exist in the (abstract)…you have to know your lenses, but it’s not that difficult. You learn it very quickly. It’s like a typist mustn’t look at his keyboard, and then he types. But then, when he knows how to type he’s concerned only with what he has to say, it’s the same thing. You mustn’t use a light meter, you have to know exactly what, to weigh the light. A cook doesn’t take a scale to know how much salt you should put in a cake. The salt you put to give, to enhance the sugar. It’s intuition, it’s instinctive, and it’s the same thing.
I think that applies to all forms of expression, the technique has to be completely assimilated.
I think so. Yes.
Now, for example as a photographer, you yourself, the basic thing you want to do is communicate, I suppose like any artist in any field.
Yes, communication has been an important thing. You want to give something, and to know that it is accepted. It’s not recognition. Recognition…in a way, success is dangerous. Success can affect us.
In what way, you mean…
Success is in a way as unjust as lack of success. What is important (becomes the recognition.) You want to give something to know that somebody will accept it. In fact, when you love somebody, somebody will not turn you down, your love is accepted. And this is communication to me. To give something which is.
To give and then be requited.
Yes. And not recognition.
I wonder if you can talk about some technical aspects of photography.
We don’t need very big equipment. Practically I work all the time with a 50 mm, a very wide open lens, because I never know if I’m going to be in a dark room taking a picture in this moment and outside in full bright sun the next moment. So…
The compactness has become very important. Small cameras…
It is very important. And people don’t notice you so much.
In the old days when they had colloidal plates and whatnot.
I think with the 50mm you can cover a large number of things. Sometimes, especially for landscape, you need a 90 mm because it cuts all the foreground which is not that interesting. But this you don’t decide beforehand…I’m going to work with such a lens…no. It depends on the subject. The subject guides you, it’s there. Your frame, you see it, it’s a recognition of a certain geometrical order, as well as of the subject.
It’s a question sometimes people put. “Which is your favorite picture?” And I must say the important picture is the next one you’re going to take. We’re not curators of our work. The important is to think about the next subject. Photography is a way of living. To me, my camera is an extension of my eye. I keep it all the time with me. But, everything depends on the way we live, what we like and our attitude toward life. What we are, in fact.
/http://petapixel.com/2015/05/03/an-interview-with-henri-cartier-bresson-from-1958/
Below is a text version of the whole interview, meticulously transcribed by photographer Erica McDonald:
Henri Cartier-Bresson: To me, photography is a simultaneous recognition in a fraction of a second of a significance of an event as well as of a precise organization of form which gives that event its proper expression. I believe that, for reactive living, the discovery of oneself is made concurrently with the discovery of the world around us, which can mold us, but which can also be affected by us. A balance must be established between these two worlds: the one inside us, and the one outside us. As the result of a constant reciprocal process, both these worlds come to form a single one. And it is this world that we must communicate.
But this takes care only of a content of a picture. For me, content cannot be separated from form. By form, I mean a rigorous geometrical organization of interplay of surfaces, lines and values. It is in this organization alone, that our conceptions and emotions become concrete and communicable. In photography, visual organization can stem only from a developed instinct.
First I would like to say that it is only a rule I established in myself, a certain discipline, but it is not a school, it’s not a…it’s very personal. And I think that we cannot separate what we have to say from the way we have to say it, how to speak.
Photography is in a way a mental process. We have to know what to, be clear, on what we want to say. Our conceptions, our, what we think of a certain situation, a certain problem. Photography is a way of writing it, of drawing, making sketches of it. And in the form, things are offered to us in daily life. We have to be alert and know when to pick the moment which is significant. Then, it’s just intuition. It’s instinct. We don’t know why, we press at a certain moment. It comes, it is there, it’s given. Take it. Everything is there, it is a question of chance, but you have to pick and force chance to come to you. There’s a certain will.
The creative part of photography is very short. A painter can elaborate, a writer can, but as it’s given, we have to pick that moment, the decisive moment, it is there. Ah! I’ve seen this. I’ve been there. I’ve seen that.
When I started photography in 1930 there were hardly any picture magazines, there was no market. And I was taking pictures of things that struck me, interested me. I was keeping a kind of diary. And I still do keep a photography diary. And later, there were magazines, and working for magazines, you have to work for yourself, always for yourself, you express yourself. With magazines, they put you into contact with events important in the world, and you have a possibility of speaking to a very large audience.
Interviewer: Does that in any way affect your attitude toward a story when you’re working for a large audience? Or do you still follow your own precepts, it’s still the same intuition in a way?
It is the same intuition. You have to know in which framework you have to tell your story for the magazine, but you must not work for the magazine. You work for yourself, and the story.
Of course you are communicating. For example, you’ve made various photographic essays on different countries. When you come into a country do you live there for some time? Do you try to feel the…
You can’t rush in and out. It takes time to understand, to have a feeling of a place. You have a general idea of a country, but when you get there, you realize that your preconceived idea was right or wrong, but you mustn’t push the preconceived idea you had. No, reality speaks, and your impressions. And it’s very important, the first impression has to be very fresh – just like when you see the face of somebody for the first time, you have a feeling. Maybe after, you say, oh, I was wrong. Because I didn’t take notice of certain things, a certain smile, something, and a country is the same thing.
I wonder if you could possibly give an example. For example, your work on India. Which we in the West have some sort of exotic preconceptions about. Was that changed quite a bit when you first got there, and did that affect your work and your approach to the people?
It’s a thing that comes through your system little by little, it’s not sudden. It can be sudden… you have to live there, you have to know people, you have to establish relations, you have to be on the same level with people. You can’t come as a judge and uh, you have to get close to people, you have to be warm. You have to like people. You mustn’t be cruel, you mustn’t be hard, you mustn’t be tough, because it bounces back on yourself. You can express all that you feel, you can be shocked, you can be humorous, you can be less tender, all the sentiments you can express.
And that’s all there in your attitude, it shows up in what you pick, I suppose. Well, in your approach, do you take many pictures, for example, of one incident or subject, or do you wait perhaps for that…
It depends, there’s no rule, there’s no…it depends, it depends. You have to be subtle and supple at the same time. Fit, exactly.
You’ve been known for never cropping your photos. Do you want to say anything about that?
About cropping? Uh, I said in that forward, we have to have a feeling for the geometry of the relation of shapes, like in any plastic medium. And I think that you place yourself in time, we’re dealing with time, and with space. Just like you pick a right moment in an expression, you pick your right spot, also. I will get closer, or further, there’s an emphasis on the subject, and if the relations, the interplay of lines is correct, well, it is there. If it’s not correct it’s not by cropping in the darkroom and making all sorts of tricks that you improve it. If a picture is mediocre, well it remains mediocre. The thing is done, once for all.
Well I guess that goes back to your intuition. It has to be there, completely.
Yes. And for technique, technique is not a thing in the abstract. You can’t evade it. The technique has to be something to express what you want to say. You have to master your own technique, to know your tools to say what you have to say. Technique doesn’t exist in the (abstract)…you have to know your lenses, but it’s not that difficult. You learn it very quickly. It’s like a typist mustn’t look at his keyboard, and then he types. But then, when he knows how to type he’s concerned only with what he has to say, it’s the same thing. You mustn’t use a light meter, you have to know exactly what, to weigh the light. A cook doesn’t take a scale to know how much salt you should put in a cake. The salt you put to give, to enhance the sugar. It’s intuition, it’s instinctive, and it’s the same thing.
I think that applies to all forms of expression, the technique has to be completely assimilated.
I think so. Yes.
Now, for example as a photographer, you yourself, the basic thing you want to do is communicate, I suppose like any artist in any field.
Yes, communication has been an important thing. You want to give something, and to know that it is accepted. It’s not recognition. Recognition…in a way, success is dangerous. Success can affect us.
In what way, you mean…
Success is in a way as unjust as lack of success. What is important (becomes the recognition.) You want to give something to know that somebody will accept it. In fact, when you love somebody, somebody will not turn you down, your love is accepted. And this is communication to me. To give something which is.
To give and then be requited.
Yes. And not recognition.
I wonder if you can talk about some technical aspects of photography.
We don’t need very big equipment. Practically I work all the time with a 50 mm, a very wide open lens, because I never know if I’m going to be in a dark room taking a picture in this moment and outside in full bright sun the next moment. So…
The compactness has become very important. Small cameras…
It is very important. And people don’t notice you so much.
In the old days when they had colloidal plates and whatnot.
I think with the 50mm you can cover a large number of things. Sometimes, especially for landscape, you need a 90 mm because it cuts all the foreground which is not that interesting. But this you don’t decide beforehand…I’m going to work with such a lens…no. It depends on the subject. The subject guides you, it’s there. Your frame, you see it, it’s a recognition of a certain geometrical order, as well as of the subject.
It’s a question sometimes people put. “Which is your favorite picture?” And I must say the important picture is the next one you’re going to take. We’re not curators of our work. The important is to think about the next subject. Photography is a way of living. To me, my camera is an extension of my eye. I keep it all the time with me. But, everything depends on the way we live, what we like and our attitude toward life. What we are, in fact.
Monday 20 April 2015
How I Make Money as a Travel Photographer in 2015
Source: http://petapixel.com/2015/04/20/how-i-make-money-as-a-travel-photographer-in-2015/
How I Make Money as a Travel Photographer in 2015
Long gone are the days in which being a travel photographer simply meant you shot photography for a certain travel magazine or newspaper. The world isn’t that simple anymore, and the level of competition in the photography world has never been higher. But still, I’m fairly sure there are more “travel photographers” on the planet now than there ever were — just check your Instagram feeds.
So, if travel photography as a traditional career is dying, than how are these people making their money? Well, I wish I could give you the answer to that question, but I can’t. These days, everyone has a different method of money-making. All I can do is tell you my story, and how I manage to keep from sleeping under a bridge every night — though barely.
First, A Little About Me
I’m a 30-year-old travel journalist from Canada. Over the past 5+ years, I’ve been working as a digital nomad around the world. Over that time I’ve set foot in around 80 countries on 6 different continents. I started out as a travel writer. Soon, I started taking photos to support my articles. It didn’t take long until I realized that I much preferred creating images than I did writing. Photography became my drug of choice and I went off chasing light every chance I got.Back when I started, I was using a Canon T2i along with a kit 18-55mm lens. These days, I use a Canon 6D, 16-35mm f/4, 70-200mm f/2.8 IS, 50mm f/1.4, and a variety of other gear pieces such as Cactus flashes, a 3 Legged Thing tripod, and a GoPro 3+.
Where and How I Make my Money
Before I get into the “how”, let me tell you about the “how much”. In traveling the world, I spend an average of $2,000 a month. That includes accommodation, transportation, food, etc. I don’t have a home, so that $2,000 is in fact the entire extent of my expenses. Thus, to keep myself from non-under-bridge housing, I need to make that much each month… but preferably a bit more. And, before you ask: no, I don’t have savings, I don’t have a trust fund, and no I don’t have a sugar mama (although I want one).In general, I abide by what I call “The Octopus” approach to income generation. After 2 years trying to make it in traditional journalism, I realized that as a freelancer you need to try to have your hands in as many different pots as possible to survive. Essentially, if I can have 8 different sources of income at $250 each a month, I’ll make my $2000. And, if I lose one source of income, it’s not the end of the world. These are the various sources my hands extend towards.
#1: Magazine/Newspaper Work
Honestly, I think this is the smallest source of income thus far in 2015. There just isn’t a lot of demand these days. Yes, I’ve had some works published in major media outlets. I had a two page spread from Iceland in The Guardian, for example. But the traditional journalism work isn’t something I chase anymore. It’s too much work. You spend 95% of your time pitching, and 5% of your time in the field. I really only do traditional journalism work these days if a newspaper or magazine approaches me. In 2015, I have made about $150 a month from traditional journalism.
#2: The Stocks
I hear a lot of people talking about how stock photography is really only a decent source of income if you’re focusing 100% of your energy on it. However, I’ve found that I can earn a pretty steady — although meager — income off of various stock sites using images I take on a daily basis out in the field.
I stock both micro-stock and big stock.
For micro-stock, I have portfolios on a dozen different sites. However, I really only publish images on a regular basis to ShutterStock and iStock. Between my micro-stock sales, I have averaged about $250 a month on average. The best part of micro-stock for me is that it’s fairly residual and passive. I spend very little time on it, and it keeps coming month after month even if I stop working at it.
I don’t do a lot of big stock photography, but I do stock images with TandemStock and they have done quite well for me. I haven’t been stocking with them for long, but I do leave a lot of my adventure and outdoors style photos in their hands. I earn about $150 a month with them for now, which doesn’t sound like a lot. However, they have made some high-profiles sales for me. For example, I was the background for Bing. I love TandemStock, and I hope they start to grow a bit.
#3: Client-Direct Sales
This is my biggest source of income these days. I have one company that has me on retainer for $1,000 a month for a year. They get the pick of a couple images each month that they’ll use for social media and marketing purposes. They have a specific style of image that they want, so I spend a good part of my time trying to create those images for them.
Aside from my largest client, I have a number of other clients that contact me directly for image sales and photo usage. However, these have been few and far between in 2015 thus far, so let’s just say I earned $1,000 a month, although there were some other sales in there.
#4: Leveraging Social Media Followings
For better or for worse, the wealthiest travel photographers in the world these days are not necessarily the best photographers, but the ones who are the best at marketing themselves. Brands, tourism boards, restaurants, and hotel chains are constantly vying for big-name photographers to use their gear, visit their destinations, eat their food, and stay at their hotels.
Of course, there is a lot of money in it for the bigger names. In fact, some of the big Instagrammers can basically earn a living on leveraging their following alone. Believe me, I’ve seen the day rates some of these Instagram and YouTube stars charge and let’s just say they should be able to avoid living under bridges.
For people like me who have a fairly modest social media following — 44k on Facebook, 53k on Twitter, and 22k on Instagram — earning money like this isn’t something I focus or rely on. Still, assignments like this come around from time to time.
In 2014, I worked with a major car brand, a rental car company, and a couple tourism boards. So far, in 2015, I haven’t worked with anyone, though it’s mostly because I’ve been off doing my own thing. There’s a balance here between going where you want and where the money is. Unfortunately for the weight of my wallet, I’ve always just gone where I want and only take on clients like this if it’s convenient.
#5: Blogging
Pre-2014, blogging was my main source of income. I made money on my blog via advertising and leveraging my audience. However, in 2014 much of this stream of income crashed for me despite my traffic levels rising significantly. Still, while the blog doesn’t really make much money any more, the audience I get on my travel photography blog (which draws around 1,400 unique visitors each day) guides readers to other streams of income.
For example, a product review I did in December of 2014 led people to the product on Amazon via an affiliate link. That product sold extremely well, and people also bought other things well they were shopping. That affiliate link earned me a pretty penny. Of course, that’s not always sustainable. In January and February I earned $300 and $400 respectively from affiliate sales. In March, I only earned $50.
I also still earn about $200 a month from advertising. So, let’s say $300 a month.
#6: YouTube
YouTube is an income source I’ve been pushing for a while. I started using YouTube over 2 years ago in Africa when I embarked upon my epic scooter ride from Bamako to Cape Town. However, I quickly learned that YouTubers want to learn things, not see some dude on a $600 scooter struggle through the Congo.
Less than a year ago I started a travel photography channel with tips, lessons, reviews, and lots of “on location” videos. It has been much more popular and the channel now has over 5,000 subscribers, 375,000 lifetime views, and earns about $125 a month.
#7: Teaching
I think that there are more people wanting to learn photography than there are people that want to buy images. And for that reason, teaching has become a major source of income for a large number of photographers. In fact, some of the world’s highest earning photographers aren’t always the most talented, but the ones who can teach effectively. Lots of photographers sell books, video tutorials, and host workshops to help supplement their income.
I have started to do the same. In fact, my travel photography workshop in Peru is sold out and runs next month. I’ve got a second one for 14 days around Peru and Bolivia in July with spaces available.
However, I haven’t yet earned any money from teaching in 2015, but, as I mentioned, it can be a decent source of income for travel photographers who have an audience and like teaching the trade.
#8: Freelance Travel Writing
My work as a freelance travel writer has remained sort of a back-up source of income for me since moving into the photography world. I really only do it when I feel like money is tight — so, yeah, I basically do it every month. Most of the travel writing clients these days are online, and they don’t pay like they used to. Still, I make enough in writing to help pay some of the bills. I’ve averaged about $400 a month so far in 2015 through freelance writing.
#9: Saving is Earning
When you travel, saving money is often the exact same as earning. Quite often, exchanging a couple images with a hotel for a free room or a tour company for a free tour is totally worth it. In fact, when I was in Southern Africa, I did this a lot. Safaris are expensive, so I’d create a couple images for a company to use for their marketing purposes in exchange for a free safari. It really is win-win.
So, How Much Are You Making???
Doing some quick math tells you that I’ve earned about $2,325 a month as a travel photographer in 2015. I think that number is a bit safe, however, and is probably closer to $2,600.Yes, I know that’s a fairly meager living. Especially when spending $2,000 of it a month. But, how many people can say that they get to travel every day of their lives? Sure, I’d love to be making more, but I have no complaints. On a daily basis, I get to see places and do things that people spend their lives saving to enjoy. I wouldn’t trade my career for anything at this point.
Conclusions
The truth about travel photography in 2015 is that the quality of the images produced is often less important than the person that shot the images. You could say, and many people do say, that the travel photography world has been sold out to the highest bidder. Many of the world’s top travel photographers are no long exploring, no longer searching for new and exciting places to shoot, but going where the money is. As such, many “travel photographers” have now become “corporate/marketing photographers”.But, can you blame them? The photography world has changed significantly in the past 5-10 years. The stocks are now filled with photos from every corner of the Earth that magazines and newspapers can draw from. Travel photographers, in their traditional form, are becoming expendable.
Despite that previous statement, I do believe that the travel photography community is stronger than it has ever been. Yes, traditional forms of income-generation are dying, but the evolving world has opened up a thousand different doors for those willing to take the risks to make it in the industry. And, yes, there is a lot of competition out there in the travel photography world, but the community is strong and the amount of camaraderie rather than jealousy in the business absolutely floors me nearly every day.
So, if there’s any conclusion to this article it should be one of hope. No, you don’t have to be the best photographer in the world to make it in 2015: you just have to be the bravest and the hardest working. Anyone willing to take the risks and work their butts off can make it as a travel photographer in 2015.
I left home in 2009 with $500 to my name, a point and shoot camera, and a desire to spend the rest of my life exploring the planet. Looking back, I was beyond naïve. However, without that naivety, I would have never made the first step towards chasing my dreams. Today, I struggle to get by. In a heart beat, my income streams could all dry up. But I don’t worry anymore, I just take pictures and love every minute of it.
About the author: Brendan van Son is a travel photographer based nowhere and venturing everywhere. You can connect with him through his website, Instagram, Facebook, Twitter, and YouTube.
Wednesday 15 April 2015
5 Reasons Why Happiness Psychology Can Help You Choose Better Lifestyle Photography
5 Reasons Why Happiness Psychology Can Help You Choose Better Lifestyle Photography
Let’s face it. Lifestyle photography can be cheesy, bland, or
completely lackluster. Even for experienced creatives, it’s hard to
balance what’s engaging with what’s sells. That’s why we see so many
cheesy stock photos — and so many boring ads — in marketing materials.
The ‘search’ for the perfect visual can be frustrating, particularly
when we’re using broad keywords like ‘lifestyle photography’ and ‘happy
people’ to choose the perfect photo. We need to dig deeper.
In a study of more than 10,000 participants from 48 countries, psychologists Ed Diener of the University of Illinois at Urbana-Champaign and Shigehiro Oishi of the University of Virginia found that worldwide, people rate happiness as being more important than any other life outcome including living a life with meaning, become rich, and getting into heaven. It’s this reason why lifestyle photography featuring authentic happiness drives sales. Even at ImageBrief, lifestyle photography is one of our top three categories.
Stop spending hours sifting through cheesy, awkward, forced, and staged photos. Instead, use psychology to guide your search for the perfect photo. Here are five studies that will help art directors, brand marketers, and designers simplify the process of choosing amazing, impactful photos.
Across multiple surveys of hundreds of people in the United States, Venezuela, the Philippines, China, and Japan, researchers found
that people feel more positive emotions “in daily situations where they
either acted or felt more extroverted.” Participants in the study were
told to act in an outgoing way for 10 minutes and were then asked to
describe their emotions. Self-described introverts and extroverts both
reported that outgoing activities made them feel happier. This research
complements a 2002 study in which behaviors such as being talkative and adventurousness were correlated with high energy levels.
Visual Marketing Takeaways
As advertisers, more often than not, your task is to create campaigns that illicit feelings of happiness in your audience. One way to achieve your goal is to select images that showcase extroverted people having fun, at parties, and in groups.
The image above, for instance, was chosen from searching photo collections of people having fun together. With some people looking into the camera—and some people looking away—the photo captures an event ‘in the moment’ rather than feeling forced or stage. What’s most important is that you choose a moment that your target audience can relate to having experienced.
As psychologist Patty O’Grady points out in a Psychology Today article,
“Friendship is a highly complex and emotionally demanding transaction.”
She further explains that there are variations, between friendships, of
how we express ourselves:
Let’s say that you’re creating an ad campaign for a home decor, furniture, real estate, or lifestyle brand. It’s tempting to position what you’re selling as the focal point of your campaign, but there may be more to the story—for instance, the people whose lives your product affects.
In a recent study,
researchers asked 135 students to include a time capsule that included a
recent conversation, the last social event they’d attended, an extract
from a paper they’d written, and three favorite songs. Participants were
also asked to predict how these items might make them feel three months
later, after re-opening the time capsule.
The students underestimated the level of surprise and curiosity they would feel when rediscovering these items. Long story short is that they were wowed by the level of meaning from mundane events.
Visual Marketing Takeaways
Imagine seeing a photo that reminds you of your favorite childhood memory—a moment with your parents, a favorite teacher, a class that you took, or even a pet. You probably want to smile, cry, laugh, and stay silent at the same time.
As a creative, or brand manager, you’re well-aware that photography is emotional. Choosing an image that resonates with your target audience, however, can be a challenge. Start with your customer segments and pinpoint a ‘memory’ that these groups are likely to share. Work with photographers who can capture these beautiful, authentic, and universal life experiences.
Researchers at SFU found that people report higher levels of happiness when they spend their time and money on experience based purchases.
Study participants were asked to answer questions about recent purchases, which included a mix of things and experiences. In almost all cases, the experiences won—people feel happier when they spend money on dining out, movies, travel, and other experiences.
Ryan Howell, an assistant professor of psychology at SFU, explains that “experiential purchases, such as a meal out or theater tickets, result in increased well-being because they satisfy higher order needs, specifically the need for social connectedness and vitality.” Howell further explains that these happiness levels stem from an innate human desire to feel alive.
Visual Marketing Takeaways
When photographing a car, promoting a restaurant, or showcasing a travel destination, it’s easy to get caught up in the product that you’re selling. But there’s always more to the story. For instance, it’s not going to be the car that makes you happy. It’s going to be the time you spend driving it, the road trips with friends and family, and the places that you see. If you’re taking a vacation, your happiest moments will come from your new experiences—good places, good food, and good people.
No matter what you’re selling, make sure that your value proposition is experience rather than product-driven. Your photographer can help you tell this story, without de-emphasizing your product or service, in a subtle way.
Common sense tells us that there are certain things that we do that
make us extremely happy. Research tells us that among those ‘certain
things,’ kindness is often top-ranked. There are two experiments worth knowing here:
1 – In one experiment, a group of 9- to 11-year old kids were asked to do acts of kindness for several weeks. These kids experienced higher levels of happiness over time and became more popular with their peers.
2 – In another study, employees were asked to be generous to a randomly chosen list of colleagues. Both gives and receivers experienced direct benefits of increased happiness, connectedness, flow, and decreasing depression. What’s interesting to note is that even observers reported higher levels of happiness.
Visual Marketing Takeaways
When telling the story behind your brand, show that you care. Make kindness the focal point of your story—the good that you’ve generated and the philanthropy behind your vision. Photography can bring these stories to life by showing rather than telling the impact that you’ve made.
There’s no reason to spend hours sifting through horrible stock photography. Look to see what inspires people on a psychological level. Psychology can be your blueprint for the subtle decisions that you’re making when selecting lifestyle photography that feels fresh, authentic and most importantly, genuine.
Photo by Augustus Butera
In a study of more than 10,000 participants from 48 countries, psychologists Ed Diener of the University of Illinois at Urbana-Champaign and Shigehiro Oishi of the University of Virginia found that worldwide, people rate happiness as being more important than any other life outcome including living a life with meaning, become rich, and getting into heaven. It’s this reason why lifestyle photography featuring authentic happiness drives sales. Even at ImageBrief, lifestyle photography is one of our top three categories.
Stop spending hours sifting through cheesy, awkward, forced, and staged photos. Instead, use psychology to guide your search for the perfect photo. Here are five studies that will help art directors, brand marketers, and designers simplify the process of choosing amazing, impactful photos.
1. We feel happier when we act like extroverts
Photo by Deborah Kolb
Visual Marketing Takeaways
As advertisers, more often than not, your task is to create campaigns that illicit feelings of happiness in your audience. One way to achieve your goal is to select images that showcase extroverted people having fun, at parties, and in groups.
The image above, for instance, was chosen from searching photo collections of people having fun together. With some people looking into the camera—and some people looking away—the photo captures an event ‘in the moment’ rather than feeling forced or stage. What’s most important is that you choose a moment that your target audience can relate to having experienced.
2. Friendship makes us happy in many different ways
Photo by Greg Clarke
- With casual friendships, we share common thoughts and feelings in cautious ways. We hold close boundaries and avoid discussing sensitive or difficult topics.
- Agentic friendships are pragmatic in nature and oriented around a common goal or passion.
- True friends express authentic emotions without fear due to a mutual feeling of trust, honesty, empathy and willingness to help each other.
Let’s say that you’re creating an ad campaign for a home decor, furniture, real estate, or lifestyle brand. It’s tempting to position what you’re selling as the focal point of your campaign, but there may be more to the story—for instance, the people whose lives your product affects.
3. There’s power in nostalgia
Photo by Lauren Weeks
The students underestimated the level of surprise and curiosity they would feel when rediscovering these items. Long story short is that they were wowed by the level of meaning from mundane events.
Visual Marketing Takeaways
Imagine seeing a photo that reminds you of your favorite childhood memory—a moment with your parents, a favorite teacher, a class that you took, or even a pet. You probably want to smile, cry, laugh, and stay silent at the same time.
As a creative, or brand manager, you’re well-aware that photography is emotional. Choosing an image that resonates with your target audience, however, can be a challenge. Start with your customer segments and pinpoint a ‘memory’ that these groups are likely to share. Work with photographers who can capture these beautiful, authentic, and universal life experiences.
4. Experiences trump materialism
Photo by Ulysses Padilha
Study participants were asked to answer questions about recent purchases, which included a mix of things and experiences. In almost all cases, the experiences won—people feel happier when they spend money on dining out, movies, travel, and other experiences.
Ryan Howell, an assistant professor of psychology at SFU, explains that “experiential purchases, such as a meal out or theater tickets, result in increased well-being because they satisfy higher order needs, specifically the need for social connectedness and vitality.” Howell further explains that these happiness levels stem from an innate human desire to feel alive.
Visual Marketing Takeaways
When photographing a car, promoting a restaurant, or showcasing a travel destination, it’s easy to get caught up in the product that you’re selling. But there’s always more to the story. For instance, it’s not going to be the car that makes you happy. It’s going to be the time you spend driving it, the road trips with friends and family, and the places that you see. If you’re taking a vacation, your happiest moments will come from your new experiences—good places, good food, and good people.
No matter what you’re selling, make sure that your value proposition is experience rather than product-driven. Your photographer can help you tell this story, without de-emphasizing your product or service, in a subtle way.
5. We’re drawn to kindness
Photo by Bruce Allan
1 – In one experiment, a group of 9- to 11-year old kids were asked to do acts of kindness for several weeks. These kids experienced higher levels of happiness over time and became more popular with their peers.
2 – In another study, employees were asked to be generous to a randomly chosen list of colleagues. Both gives and receivers experienced direct benefits of increased happiness, connectedness, flow, and decreasing depression. What’s interesting to note is that even observers reported higher levels of happiness.
Visual Marketing Takeaways
When telling the story behind your brand, show that you care. Make kindness the focal point of your story—the good that you’ve generated and the philanthropy behind your vision. Photography can bring these stories to life by showing rather than telling the impact that you’ve made.
Final thoughts
If you’re ever struggling to find the perfect photographer or choose the ‘right’ image, look to psychology. As human beings, we’re pattern-driven—and as creatives, we can make the strongest impact by balancing beauty and science.There’s no reason to spend hours sifting through horrible stock photography. Look to see what inspires people on a psychological level. Psychology can be your blueprint for the subtle decisions that you’re making when selecting lifestyle photography that feels fresh, authentic and most importantly, genuine.
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